Staying Visible In The Virtual World

  • Jan 27, 2021

Video meetings have become the new norm. Team meetings, doctor visits and client appointments have all gone virtual, and as the moratorium on in-person events continues, the need for brand visibility in the virtual world is at its peak. One way to achieve this: high-impact branding on your team's apparel.

Choosing a highly visible imprint location puts your logo front and center, where everyone can see it. It also gives your team a professional and cohesive look for the camera. A traditional left chest logo may be cut off by the camera, but imprinting your logo somewhere higher up will attract more attention.

Market research shows it takes between five and seven impressions to be remembered. Collar and shoulder imprints generate more impressions and are more likely to be seen on video calls. I can offer these unique locations standard, so there's no added cost for that extra visibility.

Another critical element in creating brand visibility? The decoration. We recommend a high-impact method for a bold and modern look. Our eye-catching HXD can be customized with metallic, texture or backgrounds to help bring your logo to life. 

Ready to make your logo stand out in video calls? Contact your Mercury sales rep now!


  • Category: APPAREL
  • Tags: Swag, apparel, imprint methods