Umbrella Myths Dispelled

  • Feb 17, 2021

Umbrellas are the perfect promo item. Think about it: One size fits all, it rains just about everywhere, and everybody uses them. If you're not taking advantage of umbrellas as a promotional product, you're missing out on a whole lot of brand impressions.

So we're asking you to forget what you think you know about umbrellas and look at them in a whole new way while we put to rest some common misconceptions.

Myth #1: Umbrellas are boring.

Truth: Thanks to a big selection of fashion-forward looks, with fun colors, cool patterns and new fabrics, umbrellas help you make a splash without jumping in any puddles. And if it's a trendy style in retail, we have brands like Totes, Cutter & Buck and Stromberg.

Myth #2: Umbrella design innovation stopped years ago.

Truth: Exciting developments are happening all the time. The all-new, super-cool inversion umbrellas close so that the outside of the canopy is pulled inward, trapping the inside and making it easier to close from a car seat or doorway. Also, windproof umbrellas feature vented canopies and special flexible frames. 

Myth #3: Umbrellas are too traditional to make an impact.

Truth: Umbrellas leave a big impression. The average promotional umbrella generates 1,100 impressions during its lifespan. Plus, umbrellas give you more for your money. The cost-per-impression is less than one cent (ASI).

Myth #4: People won't hold on to them.

Truth: A promotional umbrella is definitely a keeper. On average, promo umbrella is kept for over a year - 14 months, to be exact. They're often kept in the car and at the office just in case.


We've got you covered! 

Umbrellas keep us dry on rainy days, but that big round canopy is also the perfect canvas for a brand. Golf umbrellas, inversion umbrellas, fashion umbrellas - no matter what you need, Mercury has the right umbrellas at the right price.


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